I blogged about owner/baker/driver Kim Ima and her Treats Truck on Day 61, a woman credited with pioneering the mobile food trend when her truck hit the New York streets three years ago. As is the case with any successful venture, the Treats Truck has competition. I stumbled upon a rival business called Street Sweets near my office in Midtown Manhattan and the resemblance was uncanny.
Street Sweets was founded by Grant Di Mille and Samira Mahboubian in June of 2009 after an inspiring visit to Italy. Their goal is to provide an alternative to the “same old, pre-packaged offerings found virtually on every corner” in New York City and to fill the streets with the “delicious aroma of freshly-baked sweets.” The pair offers a variety of treats to satisfy people’s cravings, including muffins, scones, quiches, savory croissants, cookies, brownies and more. Highlighting the menu, however, are “European-inspired create-your-own croissants—filled with a choice of luscious pastry creams such as mocha, praline, vanilla and chocolate, all natural preserves, honey, and nut butters.” Plus, they offer coffee, espressos and cappuccinos to pair with your treat.
More information on Street Sweets can be found online, with a solid website and a presence on social media staples Facebook and Twitter.
The Street Sweets truck in Midtown Manhattan
